.Portfolio .Advice / Consulting
Marketing advice / consulting
Marketing is a word that is used a lot - and too often only associated with “nice, colorful little pictures”.
But marketing is much more than a nice advertisement, brochure or nice text.
For us, marketing is the focus, the sum and the interaction of strategy, product analysis, definition of USPs and creation of sales arguments, target group analysis, definition of communication based on the "customer journey" and constant success measurement and optimization of current measures.
The buzzwords "sustainability" and "digitization" are of course also a primary topic for us - but always coordinated with your business and your goals.
Our team stands for efficient marketing from a single source and focuses on your business goals. Of course, we do not rely on generic "box concepts" that somehow fit every company, but concentrate on achieving results that improve your market position and thus your company's success.
Thanks to our holistic marketing perspective, we develop and implement the optimal marketing mix for you - offline and online and understand the needs of your target group and all stakeholders involved.
Strategy & Concept
With a lot of experience, proximity to your company, but also with the necessary view outside the box, we develop a successful long-term marketing strategy together with you.
Media
You won't hear phrases like "print is dying" or "everything has to be digital" from us, but rather a target group-oriented and clear analysis with optimizations for your purchase and media use.
project management
Implementing what is “written” with you, realizing the ideas and taking your employees with us on the new path is our strength.
"Marketing is no longer about what you do, it's about the stories you tell."
- Seth Godin
B2B cooperations
Cross-marketing or b2b cooperation are the best example of how two companies can benefit from each other. A classic win-win situation.
Sponsoring
Use testimonials, influencers, sporting events or events to make your brand and/or product known and attractive to your target groups through recommendation marketing. Read more
CRM
Know your customers and keep in touch. Consistent care of your existing customers is essential for the success of the company.
Sales
Whether it's an ad, a TV spot or a Facebook post - it's not about advertising as an end in itself, but in the end to increase the sale of your products.
Irrespective of whether you sell directly or through the trade, in the classic stationary way or via your own online shop - new and optimal sales channels increase your sales.
Together with your sales department, we analyze your current sales channels and work out the right optimizations - tailored to your products, target groups and budgets. Of course, we can also help you to digitize your sales, for example with an online shop.
"In the end it's always about more sales and profits, isn't it?"
– Thomas Schmidt
Distribution Channels
Irrespective of whether you sell directly or through the trade, in the classic stationary way or via your own online shop - new sales channels increase your sales.
"The bait must taste good to the fish,
not the angler."
– Marketing wisdom
Only a satisfied customer is a good customer - a returning customer is a very good customer.
We can help you to generate contacts and build customer loyalty to your company with the right concepts, tools and measures - the so-called CRM. The word "social selling" used for this today is again the link back to your media use and thus your marketing in the social media.
Another way to increase sales is to use the sales and communication channels of partners with successful b2b partnerships.
More about this in the blog:
March 25, 2023